Book a demo

Run your community campaigns from one workspace.

Explore Facebook and Instagram publishing, comment-triggered replies and campaign reporting in the Tapp back office.

Book a demo See the workflow
  1. Prepare
  2. Trigger
  3. Player
  4. Follow up
  5. Review

Product previewSample data from a fictional game.

Prepare the campaign.

Choose a community, write the post, add images and set the timing.

  • Your communities. Switch between the Facebook Pages and Instagram business accounts you manage, with connection status on each.
  • One post, both platforms. Text and up to four images.
  • Publish now or schedule.
Tapp.InboxAnalyticsSocialChatbotAI
Gem Grotto ▾Preview · sample data

New campaign · Post

Draft

Community

Gem Grotto · Facebook PageConnected
@gemgrotto · InstagramConnected
Publish to
✓ Facebook✓ Instagram
When
Sat 25 Oct · 18:00 (your time zone)

Post

Crystal pack giveaway! 💎 Comment GIFT below and we’ll send you one.
Images · 3 of 4

Choose what starts the conversation.

Set a power word or reply to any comment. Decide what players see in public and in private.

  • Power word plus misspellings, or any comment.
  • A pool of public replies, and how often to reply in public. You set the rate.
  • A private reply with a button to your own reward link.
  • Send a test to yourself before going live.
Tapp.InboxAnalyticsSocialChatbotAI
Gem Grotto ▾Crystal pack giveawayPreview · sample data

Trigger

Power word
GIFT
Also accept
giftgfitGIFTT
Public replies · pool of 3
Thanks for joining! Check your messages 💌
Reply in public to 40% of matching comments

An operator setting, not a guaranteed safe threshold.

Like matching comments

Private reply

Message
Here’s your crystal pack, Kai! Tap below to claim it.
Button
Claim crystal pack
Reward link
https://gemgrotto.example/rewards/crystal

Your own link. Clicks aren’t tracked in this version.

See the player’s next step.

The same campaign, from the player’s side: the comment, the public reply and the private message with your link.

  • Comment matches the power word.
  • Public reply comes from your pool.
  • Private message opens with your button and link.
Comment and public reply
Private message

Follow up with eligible players.

Send one message to players who have an open messaging window with your community.

  • Only eligible players. Who is reachable depends on the platform’s messaging rules.
  • Test first, then send.
  • Game segments come later, with the Tapp SDK.
Tapp.InboxAnalyticsSocialChatbotAI
Gem Grotto ▾Preview · sample data

New broadcast

Draft

Audience

Players with an open messaging window612 eligible

Sample figure. Eligibility follows Meta’s messaging-window rules.

Game segments (e.g. lapsed 7 days)Planned · SDK

Message

The Winter Rift event starts Friday. Your crystal pack is waiting 💎
Button
Open Gem Grotto

Sending is turned off in this preview.

Review campaign activity.

See how each post performed and how many conversations it started.

  • Post metrics from Meta: impressions, likes, comments.
  • Messaging metrics: replies, DMs sent, open windows.
  • Return-to-game attribution comes later, with the SDK.
Tapp.InboxAnalyticsSocialChatbotAI
Gem Grotto ▾Crystal pack giveawayLast 7 daysSample data
Impressions48,210
Likes3,904
Comments1,842
Public replies731
DMs sent1,610
Open windows612
Players who returned to the gamePlanned · SDK

What you bring to a pilot.

Bring the Facebook Page or Instagram business account you manage, an example campaign and your reward destination. We’ll review the required access, supported flow and pilot setup.

Your accounts

A Facebook Page or Instagram business account you manage, and permission to connect it.

One campaign

A recent giveaway post, its power word and the replies you use today.

Your reward link

Where the private message sends players: your store, event page or game link.

Planned next.

Not part of the current preview. Shared so you can see where Social is heading.

Game segments and attribution

Target players by game data and see who came back, through the Tapp SDK.

Planned

Reply suggestions

Help writing replies in your community’s voice.

Planned

More channels

Posting to WhatsApp and Telegram channels.

Planned

Looking for a Dynamo alternative?

Compare your team’s actual campaign requirements with us.

Dynamo

Dynamo describes a broad DM platform spanning multiple channels and lifecycle stages.

Tapp Social preview

Tapp Social’s preview focuses on the community giveaway workflow.

Source: dynamo.fyi, reviewed 20 October 2026. Tapp is an independent provider, unaffiliated with Dynamo.

Can we start a pilot?

We’ll confirm current availability, supported flows and pilot terms during the review.

Will this replace every Dynamo feature?

We’ll compare your requirements. Segments, tracked game returns and automated follow-ups are outside the Tapp v1 scope.

Review your giveaway workflow.

Tell us about your business and the workflow you want to improve.

Book a demo